Paws behind bars logo of the Wisconsin Puppy Mill Project, Inc.


Wisconsin Puppy Mill Project, Inc.

Dedicated to Ending the Suffering in Wisconsin Puppy Mills Through Public Education

P.O. Box 926    *    Sheboygan, WI 53082-0926   *

What Is A Puppy Mill?   *   What Can I Do About It?   *   Laws/Legislation   *   ACTION ALERTS!



Site Updated 3 October 2015
Calendar of Events
Updated 2 September 2015
NEW:  WI League of Humane Voters Humane Scorecard 2013 - 2014 (pdf)
AVMA Relocation of Dogs & Cats For Adoption
USDA Closes Another Loophole: New Regs for Import of Foreign Puppy Mill Puppies
Internet-based Puppy Mills now Subject to USDA Regulation!
WI Wolf Hunt Overview
USDA ID Tag Necklace: Jewelry That Educates
2012 Wisconsin Humane Officer of the Year: Susan Gabrilska
Mental Health of Puppy Mill Dogs
Breaking News (4/10/14)
2009 Wisconsin Act 90
Wisconsin's Dog Breeders and Sellers Law (s.173.41, Wis. Stats.):
2009 WI Act 90 Administrative Rules Process
DATCP News: Animal Rescues & Certificates of Veterinary Inspection
Finding Your New Best Friend!
What is a Puppy Mill?
Report on USDA Inspections of Puppy Mills
The Petstore Connection
Puppy Mill Survivors: Caring for Mill Dogs
Breeders With Pride: Responsible Breeders Speak Out
AB-793/ SB-580, Revisions to Chapter 173 (Animal Seizure Law)
Contacting Your WI Legislators

Thorp Dog Auctions

Thyme and Sage Ranch Investigation
What Can I Do?
Laws and Legislation
Drive To Save Lives: A Hoarder Intervention
Contact us

Animal Advocate Television banner

We're Not Finished Yet, Wisconsin!

Hunting dogs are not regulated under Act 90.

Getting legislation passed for animal protection is not for the faint of heart. It takes years of work, planning, and intense grass roots efforts.

And passing laws is only the beginning -- we must then work even harder to see that the new laws are properly implemented and enforced.

Our dream is to see the expansion of Act 90 minimum standards of care to ALL dogs in Wisconsin -- not just those in the care of licensed dog sellers. We consider it disgraceful that current humane laws allow some pet and hunting dogs to live in deplorable conditions that fall far short of those mandated by Act 90 for dogs in commercial breeding establishments!

In 2009, the Wisconsin State Legislature unanimously passed Act 90, a law regulating dog breeders and sellers in our state. Throughout 2010, WPMP was part of the Dog Sellers Advisory Committee which helped the Wisconsin Department of Agriculture, Trade, and Consumer Protection formulate fair, enforceable Administrative rules.

Since Act 90 (now s.173.41, Wis. Stats.) went into effect in June 2011, MANY breeders and sellers have been regulated and have either given up the business OR have come into compliance under ACT 90. The legislation has made a HUGE difference in the lives of thousands of dogs in Wisconsin.

But -- sadly, there are still abuses; there are still dogs needing our help. Some commerical breeders have found or created "loopholes" to evade regulation; some have even gone "underground". Some licensed breeders may only "spruce up" when an inspector is expected. And our recent participation in the campaign against the use of dogs to track and hunt wolves has heightened our awareness of the deplorable conditions under which many so-called "hounders" keep, breed, transport, and hunt their dogs.

With your help, Wisconsin Puppy Mill Project will be there to continue the fight to close up those loopholes and ferret out the "underground" breeders, brokers and sellers as well as to lend our support to other critical animal issues, such as the use of dogs to hunt wolves in Wisconsin.

We regularly update our website to bring you current resources to educate, aid, and inspire you to promote solid, enforceable animal protection regulation. Our mission is to help animals live free of suffering, abuse and neglect.

How can YOU help? First of all -- If you are aware of a Wisconsin dog breeder, seller, animal shelter or rescue who may not be in compliance with Act 90, we encourage you to file a complaint (see our How To File A Complaintpage for details). If you need assistance, feel free to contact us!

And please watch our Action Alerts in red at the top of this page. Together, we can continue to make positive changes for animals in Wisconsin. They are depending on us!

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What Is A Puppy Mill?
What Can I Do?
Laws/ Legislation
Action Alerts


About the Wisconsin Puppy Mill Project:

       The Wisconsin Puppy Mill Project is a 501(c)3 registered non-profit. On 1 December 2009, our decade-long dream was realized when, with his signature, Governor Doyle turned AB-250, the Dog Breeders Licensure Bill, into the ground-breaking 2000 WI Act 90.

Our goal is to offer a valuable educational resouce for:

  • those seeking to end the institutionalized form of animal cruelty known as "puppy mills"
  • those looking for ways to fight abuse in their own neighborhoods
  • those wishing to add a healthy, loving, animal companion to their families

        Members of our group started working to alleviate the suffering of mill dogs in 1999 and officially organized as the Wisconsin Puppy Mill Project, Inc., in 2004. Our mission is to educate the public about puppy mills, to prevent cruelty to animals, to foster understanding of responsible pet acquisition and ownership, and to promote adoption of homeless companion animals.

Mr. Peabody, a Puppy Mill/Pet Store Product       This website is dedicated to Mr. Peabody. Pea was bred and born in a Wisconsin puppy mill, and languished in a filthy cage in a Wisconsin pet store, at the mercy of neglectful and sometimes abusive sales people. Even though he finally found a loving home, there was no "happy ending." Pea suffered from poor breeding, chronic health problems, and emotional scars due to his background, for all of his six years.

       It is because of Pea that the Wisconsin Puppy Mill Project exists. It is because of Pea and dogs like him that Wisconsin puppy mills will someday CEASE to exist.

       It's easy for people to shake their heads and murmur how terrible all this is, but it doesn't affect THEM. One of our goals is to show that the problems of pet profiteering affects EVERYBODY, one way or the other.

       We also want to help people find healthy, loving, lifelong animal companions. We would prefer that everyone adopt from shelters and rescues, but also want to give you the information you need to choose a reputable breeder.

       And, of course, we hope to enlist your aid in putting an end to the form of institutionalized animal cruelty known as "puppy mills."


"...if one person is unkind to an animal, it is considered to be cruelty, but where a lot of people are unkind to animals, especially in the name of commerce, the cruelty is condoned and, once sums of money are at stake, will be defended to the last by otherwise intelligent people." --  Ruth Harrison

Adopt a pet--save a life at     Petfinder Link


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Guide to Finding a Pet   *   Breeders With Pride   *   Drive To Save Lives!


© Copyright, 2008. The Wisconsin Puppy Mill Project
P.O. Box 926    *    Sheboygan, WI 53082-0926   *

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